“Atari Fit provides a great balance of fitness and fun,” said Porter. Featuring over 100 exercises, 30+ workout plans and customizable programs including full-body circuit workouts, running programs, and conditioning routines, Atari Fit is designed to challenge users at every level – from those just beginning their fitness journeys to the most active exercise enthusiasts. Unlike other exercise apps, Atari Fit motivates consumers to reach their health goals with a gamified mobile experience that combines the best of the gaming and fitness industry.Ītari Fit was developed in collaboration with fitness expert Michael Porter, a National Academy of Sports Medicine (NASM) - certified personal trainer and performance enhancement specialist. Furthermore, some of the most avid fitness app consumers (62 percent) include middle-aged women, who use their fitness apps 3x more than the average customer – an audience of significant overlap with casual gaming. Available on the App Store and Google Play, Atari Fit is a rich fitness app that incentivizes users to get fit, stronger and healthier while earning points to unlock fan-favorite Atari games including Pong®, Super Breakout®, and Centipede®.Īccording to research from NPD Group, more than 25 percent of US consumers use smartphone fitness apps. NEW YORK – Ma– Atari®, one of the world's most recognized publishers and producers of interactive entertainment, today announced the launch of Atari Fit™for iPhone, iPad, iPod touch and Android devices. Gamifies more than 100 Exercises and Motivates Players to Unlock Atari Games, Earn Walgreens Balance® Rewards Points, and Integrates with other Fitness Apps like FitBit and RunKeeper Mobile Experience for iPhone, iPad, iPod touch and Android Devices Atari® Enters Fitness Market with Launch of the Atari Fit™ App, a Robust
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